Marrakech- Morocco remained the 3rd most popular tourist destination in Africa, according to the Bloom Consulting Country Brand Ranking 2014 / 2015.
Morocco ranks 31st in the world and 3rd in Africa. It ranks behind South Africa (1st and Egypt (2nd), according to a report obtained by MWN.
Morocco’s rank is based on the size of the tourism sector’s contribution to the country’s overall gross domestic product. It also takes into account the percentage of tourists who visited Morocco and their level of satisfaction.
Morocco maintained its position because of the instability in other African countries, including Tunisia. However, the North African kingdom did not outrank Egypt, even though it suffered from instability.
The report took into account the difference between the image that Morocco projects of itself and the reality in the country based on the views of tourists. It also looks at the extent to which Morocco's tourism sector relies on digital tools for communication and marketing.
Globally, the US leads the world as the top tourist destination, followed by Spain, Germany, Hong Kong, France, Thailand, Australia, Macao, China, and Italy.
Edited by Timothy Filla
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