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Taroudant - Morocco ranked third in the 2013 world rankings of the most welcoming country for foreign tourists, according to the World Economic Forum's Travel and Tourism Competitiveness Report (WEF) published recently.
In a ranking of 140 countries, Morocco considered third most welcoming towards foreign tourists.
The kingdom comes on the third position with a score of 6.7 following Iceland and New Zealand, which ranked first and second respectively.
At the negative ranking, Bolivia was rated as the world’s most unfriendly country, scoring 4.1 followed by Venezuela and Russia that came next with a score of 4.5 and 5.0, respectively.
Under the theme “Reducing Barriers to Economic Growth and Job Creation,” the Travel & Tourism Competitiveness Report shows that the Kingdom has achieved a "very good reception."
The prestigious Geneva-based organization assesses 140 economies worldwide based on the extent policies implemented by countries develop their travel and tourism sector.
According to the WEF, the classification adopted in the indicator tends to measure the ability of countries to interact with the tastes and cultural diversity of the tourists, "which is a big challenge in the era of globalization."
With 55.7 million international tourists’ arrivals to Africa in the past year, Morocco comes in the first rank among the top five African countries that received most of tourists, according to the rankings announced this week by the World Tourism Organization.
With about 10 million tourist arrivals in 2013 -an increase of 6% compared to 2012- Morocco, is determined to achieve the “Vision 2020? strategy which aimed to double the number of tourists.
Thanks to its numerous assets, mainly political stability, friendly people and proximity to major origin countries, Morocco is “resolved to be among the world’s top 20 tourism destinations by 2020,” according to Lahcen Hadad, minister of tourism.
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