Casablanca - In 2014, Morocco sought to host the annual Global Spa & Wellness Summit meeting on wellness and spa tourism at the Four Season Resort in Marrakech.
The eighth annual Global Spa & Wellness Summit sessions will take place on September 10-12, 2014 at the Four Seasons Resort in Marrakech. Morocco’s Agency for Tourism Development is the key sponsor of the event and aims to promote Morocco as a world-recognized wellness destination.
Senior delegates from around the world working in diverse sectors including hospitality, tourism, health and wellness, beauty, finance, medicine, real estate, manufacturing, and technology will attend the annual event. Furthermore, Morocco’s Minister of Tourism, Lahcen Haddad, will use this opportunity to introduce Morocco’s new visions and plans for its national tourism development.
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The Four Season Resort in Marrakech[/caption]
The Summit is the world’s most well-known gathering of travel, spa industries, business, government, and academic leaders in wellness. The atmosphere between leaders from different countries is cooperative rather than competitive.
For this reason, delegates from over 40 countries work hand in hand to develop strategies on how to cope with industry challenges and seize more and more opportunities in the sector of wellness tourism.
The two-day event will be held by the Global Wellness Tourism Congress (GWTC) to give better insights on how the international wellness and spa tourism market is moving forward.
According a recent study by the GWTC, the Moroccan market alone is expected to see 14.7% annual growth, creating many jobs, ranging from executive positions like hotel and spa managers to skilled work as masseuses, customer service representatives, and fitness specialists.
Equally important to note, in Africa, Morocco ranks second behind only South Africa in annual expenditure by visitors traveling for spa and wellness tourism, and third in the Middle-East and North Africa behind the United Arab Emirates and Israel.
The Global Wellness Tourism Congress is an international organization that meets with its member countries in a different host country each year to discuss and learn about economic development concerning the spa and wellness industries worldwide. This year’s meeting and workshops will focus on Morocco’s culture and customs, intending to strengthen its tourism dominance.
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